Puma ST Race

Challenge: Implementing AR product placement for the new urban Ford SUV, aimed at captivating the social media audience with an engaging player experience.

Solution: AR games perfectly complement AR applications for advertising automotive brands, which is why we opted for a racing car game playable on Instagram.

The game environment faithfully recreates the Brands Hatch Circuit, situated southeast of London, using the actual map as its foundation. Achieving realistic cornering on a track sets this AR game apart from the 2D simulations previously offered by augmented reality technologies. In just 2.5 weeks, this AR advertising organically garnered over 775k impressions, bolstered by 75k uses of this AR filter, along with 2K shares, demonstrating how social interaction has seamlessly become part of Puma ST Race AR experience.