Masquerade of Dreams

Challenge: Develop AR advertising that captures the attention of social media users, encouraging them to actively participate in a brand's Christmas-themed activity, and appealing to their desire to establish a stronger social presence during the holiday season.

Solution: AR filter masks allow users to try on five different masks or headpieces featuring fantastic animals or winter-inspired figure such a deer, rabbit, cat, bull, and snowflake. Social media and AR converge, transorming digital marketing for FMCG, as AR technology fosters social presence by inspiring individuals to share their winter looks and encourages the creation of user-generated content (UGC).