Flower print

Challenge: Develop an interactive augmented reality face filter showcasing the Lego Botanic Collection as fashion accessories and ar wear.

Solution: By using face mask filters, individuals can virtually try on detailed, vibrant 3D models of Lego pieces incorporated into headwear. In this AR Social Media Advertising project, Lego can be worn and actively engaged with, as the elements are animated and designed to respond to the user’s facial expressions. Here, augmented reality technology serves as a reminder of the freedom of creativity, aligning the message and essence with the client's mission and the brand's vision.