Color Positive

Challenge: Studying how hues affect human perception, particularly exploring the psychological and physiological responses triggered by specific tones through an AR filter, and their influence on emotions, behaviors, and cognition.

Solution: AREYES Studio utilized a 3D glass cube and marker-based AR mechanics for the Color Positive augmented reality experience. This interpretation of colors via a phygital object allows users to activate augmented world extensions by pointing their smartphone camera at a real-life object. When activated, this AR filter initiates dynamic shifts in vibrant hues, aiming to evoke positive emotions and remind users of the joy that everyday simplicity can bring into their lives.