Reality Multipass
Visual Art, Augmented Reality (AR-Ads)
To celebrate Augmented World Expo's (AWE) fifteenth anniversary, we teamed up with AWE to bring their digital brand story to life and provide more people with hands-on AI and AR experiences.
We're thrilled that our partnership offered the AWE community the opportunity to explore a unique experience that fostered a sense of belonging and connection within AWE multiverse.
Concept Idea
As the global epicenter of spatial computing, Augmented World Expo is the ultimate playground for XR innovators. We decided to captured this spirit by infusing a futuristic twist with lates Generative AI Capabilities, creating a shared reality where attendees could transform themselves into alien-like beings, sci-fi icons, and avant-garde fashion.
Our team developed the AI powered web application that transformed guests into alien-like beings, empowering them to explore AWE multiverse through the camera and share their artificial alter-ego online.
Technology stack: ReactJS, SDXL Turbo, ComfyUI
Prompt Engineering
First, we carefully designed and select multiple prompts that aligns with the brand visual narrative, fostering a strong sense of belonging within AWE multiverse.
Experience Design
Then we've created an intuitively simple user experience that smoothly guides users from a quick QR scan or link to the web app that transforming their selfie into a futuristic avatars of alien-like creatures. Eventually by sharing the avatar on social media users had chance enters into the giveaway.
Impact
- Finally, the activation results exceed more than 1,900 user generations with few weeks of camping been life with average cost $0.0025 per generation and execution time less than 7 sec.