3D MODELING x SOCIAL AR
THE CONCEPT IDEA
Personal artwork which represents our vision of upcoming human being who lives in a society obsessed with glamour and body modification. Inspired by Cyberpunk 2077 and the latest futuristic trends. The AR face filter named “ULTRASHELL” focused on the concept of digitalization, animation of piping, and external sound design, which will transfer into a little piece of the Night City environment.
BASEMNT NEON DEMON
Neoclassical futuristic AR effect with neon elements and underground vibes.
Brief: Expand concept store visual style via Social AR.
Overview: The main idea of Basement to create an artspace for the creative and stylish Gen Z community, where they come not only for shopping but also get inspired by iteration with each other.
The concept based on key visual elements of the store like neon and dark underground environment, and desing items which help us expand brand visual identity to the audience through face filter.