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Bel-Air Game

Selfridges, Bel-Air Athletics

Challenge: Reaching the Gen Z crowd through an interactive AR Brand Activation on social media experience that truly clicks with their tastes and habits.

Solution: Utilizing cutting-edge device motion technology, AREYES Studio developed vibrant and engaging AR campaign emphasizing gamification. Inspired by Bel-Air Athletics' unique style and a basketball-themed aesthetics, it seamlessly aligns with the brand's commitment to curating premium, sports-inspired apparel designed for the Gen-Z audience. The original concept for this Interactive AR ad was centered around an engaging dunking experience from the outset, with hidden surprises awaiting in the final cut-scene. The Bel-Air AR Game, developed in collaboration with Selfridges, masterfully merges advanced visual communication technology with the brand's identity, providing a tailored immersive experience for the intended audience.

Other Works

A screenshot of AR advertising gameplay, where head-tracking AR technology enables social media users to navigate the character's journey, visually depicting the transition from 1G to 5G technology.

Leap 5G Game

Realme

Taco Trip, an AR Advertising and AR Interactive Game, invites fans on a flavorful journey through a unique dimension. By enabling users to gather tacos and boost their character's abilities, the game integrates competitive aspects and accomplishments that frequently appeal to younger demographics, as they enjoy challenges and the process of advancement.

Taco Trip

Taco Bell (UK)

Note Saber AR Game, screen, black, blue and neon green

Note Saber

AREYES

Screenshot of a user engaging with the Social AR campaign developed by AREYES for Ford Mustang, showcasing both game design and narrative, and providing a glimpse into the player experience you can expect.

Ford Mustang California

Ford Mustang